Otherside

Whiskey Had Rules. India Had Other Ideas

For generations, whiskey has looked to Scotland, Kentucky and Japan for its reference points. Otherside takes a different view.

From the team behind Stranger & Sons, this is whiskey made from Indian malts and aged entirely in the subcontinent’s tropical belt, where heat, monsoons and shifting seasons shape the spirit as much as time.

That change of perspective runs through the packaging. A horizon stretches across the brand, typography ventures beyond the edges of the label, and the O and reversed S form a compass that reveals two sides to the same mark. Touches of turmeric-inspired colour bring a little of India’s vibrancy into the detail.

Of, for and by the subcontinent.